Best email marketing platforms (worth paying for?)

We asked 10 models: Which email marketing platforms are actually worth paying for? Each named its own top 10.

Asked 4 ways: List request · Buyer asking for advice · Search query · Worth paying for?. Share of voice pools every wording.

Agreement between models
64%
Same model, run twice
79%
Different picks
21

When agreement between models is well below a model's agreement with itself, the split reflects real differences in taste rather than randomness.

The consensus

Each cell is the position that model gave the pick; blank means it left the pick off. Click a row for each model's reasoning.

#PickScoreListed byClaude Haiku 5.5GPT-6 LunaGemini 4 ArgonQwen 3.8 FlashDeepSeek V4 ProGLM-5.3Kimi K3MiniMax M3Mistral Large 4Nemotron 3 Ultra

6 lower-scoring picks are not shown; every ballot below lists them in full.

Most divisive

Picks most models listed, at very different positions

Hot takes

Picks that appear on only one ballot

Every ballot

Hover a pick to find it on the other ballots. Marked picks appear on no other ballot.

Claude Haiku 5.5

  1. Klaviyo
  2. HubSpot
  3. Mailchimp
  4. ActiveCampaign
  5. Brevo
  6. Constant Contact
  7. Kit
  8. MailerLite
  9. Drip
  10. Iterable

80% with consensus · 90% self-consistent

GPT-6 Luna

  1. Klaviyo
  2. Mailchimp
  3. ActiveCampaign
  4. Brevo
  5. HubSpot
  6. Kit
  7. MailerLite
  8. Campaign Monitor
  9. Omnisend
  10. Drip

85% with consensus · 82% self-consistent

Gemini 4 Argon

  1. ActiveCampaign
  2. Klaviyo
  3. Kit
  4. MailerLite
  5. Brevo
  6. Beehiiv
  7. Omnisend
  8. HubSpot
  9. Moosend
  10. GetResponse

63% with consensus · 82% self-consistent

Qwen 3.8 Flash

  1. Mailchimp
  2. ActiveCampaign
  3. Kit
  4. Klaviyo
  5. Brevo
  6. HubSpot
  7. Omnisend
  8. GetResponse
  9. MailerLite
  10. Moosend

66% with consensus · 77% self-consistent

DeepSeek V4 Pro

  1. Mailchimp
  2. Klaviyo
  3. ActiveCampaign
  4. Kit
  5. Brevo
  6. Drip
  7. HubSpot
  8. GetResponse
  9. MailerLite
  10. AWeber

70% with consensus · 88% self-consistent

GLM-5.3

  1. Klaviyo
  2. Mailchimp
  3. ActiveCampaign
  4. HubSpot
  5. Customer.io
  6. Brevo
  7. Constant Contact
  8. Braze
  9. Dotdigital
  10. Campaigner

77% with consensus · 70% self-consistent

Kimi K3

  1. Klaviyo
  2. Mailchimp
  3. ActiveCampaign
  4. Kit
  5. Brevo
  6. HubSpot
  7. MailerLite
  8. Drip
  9. Campaign Monitor
  10. GetResponse

89% with consensus · 80% self-consistent

MiniMax M3

  1. Kit
  2. Mailchimp
  3. ActiveCampaign
  4. Klaviyo
  5. Brevo
  6. MailerLite
  7. HubSpot
  8. GetResponse
  9. Constant Contact
  10. Drip

61% with consensus · 65% self-consistent

Mistral Large 4

  1. Klaviyo
  2. Mailchimp
  3. HubSpot
  4. ActiveCampaign
  5. Brevo
  6. Kit
  7. Constant Contact
  8. Mailjet
  9. Customer.io
  10. MailerLite

79% with consensus · 77% self-consistent

Nemotron 3 Ultra

  1. Klaviyo
  2. ActiveCampaign
  3. Kit
  4. MailerLite
  5. Mailchimp
  6. HubSpot
  7. Drip
  8. Braze
  9. Omnisend
  10. Customer.io

85% with consensus · 80% self-consistent

Who agrees with whom

Overlap between two models' lists, weighted toward the top · 100 means identical · Color runs from 42 (lightest) to 93 (darkest)

Claude Haiku 5.5GPT-6 LunaGemini 4 ArgonQwen 3.8 FlashDeepSeek V4 ProGLM-5.3Kimi K3MiniMax M3Mistral Large 4Nemotron 3 Ultra
Claude Haiku 5.5804550617879518865
GPT-6 Luna805464738393648672
Gemini 4 Argon455460564258524569
Qwen 3.8 Flash506460835468725859
DeepSeek V4 Pro617356836480696760
GLM-5.3788342546481548665
Kimi K3799358688081698477
MiniMax M3516452726954695753
Mistral Large 4888645586786845764
Nemotron 3 Ultra657269596065775364