Best SEO tools

We asked 10 models: The best SEO tools for marketers. Each named its own top 10.

Asked 4 ways: List request · Buyer asking for advice · Search query · Worth paying for?. Share of voice pools every wording.

Agreement between models
81%
Same model, run twice
88%
Different picks
20

When agreement between models is well below a model's agreement with itself, the split reflects real differences in taste rather than randomness.

The consensus

Each cell is the position that model gave the pick; blank means it left the pick off. Click a row for each model's reasoning.

#PickScoreListed byClaude Haiku 5.5GPT-6 LunaGemini 4 ArgonQwen 3.8 FlashDeepSeek V4 ProGLM-5.3Kimi K3MiniMax M3Mistral Large 4Nemotron 3 Ultra

5 lower-scoring picks are not shown; every ballot below lists them in full.

Most divisive

Picks most models listed, at very different positions

Hot takes

Picks that appear on only one ballot

Every ballot

Hover a pick to find it on the other ballots. Marked picks appear on no other ballot.

Claude Haiku 5.5

  1. Ahrefs
  2. Semrush
  3. Google Search Console
  4. Moz Pro
  5. Screaming Frog SEO Spider
  6. Surfer SEO
  7. BrightEdge
  8. Google Analytics
  9. Sistrix
  10. Conductor

92% with consensus · 90% self-consistent

GPT-6 Luna

  1. Semrush
  2. Ahrefs
  3. Google Search Console
  4. Screaming Frog SEO Spider
  5. Google Analytics
  6. Moz Pro
  7. Surfer SEO
  8. BrightEdge
  9. BrightLocal
  10. SE Ranking

78% with consensus · 94% self-consistent

Gemini 4 Argon

  1. Ahrefs
  2. Semrush
  3. Google Search Console
  4. Screaming Frog SEO Spider
  5. Surfer SEO
  6. Moz Pro
  7. SE Ranking
  8. Clearscope
  9. Majestic
  10. BrightLocal

94% with consensus · 96% self-consistent

Qwen 3.8 Flash

  1. Semrush
  2. Ahrefs
  3. Google Search Console
  4. Google Analytics
  5. Moz Pro
  6. Screaming Frog SEO Spider
  7. Surfer SEO
  8. BrightLocal
  9. SpyFu
  10. SE Ranking

75% with consensus · 85% self-consistent

DeepSeek V4 Pro

  1. Ahrefs
  2. Semrush
  3. Google Search Console
  4. Moz Pro
  5. Screaming Frog SEO Spider
  6. Yoast SEO
  7. Surfer SEO
  8. Clearscope
  9. Google Keyword Planner
  10. Google Analytics

89% with consensus · 91% self-consistent

GLM-5.3

  1. Ahrefs
  2. Semrush
  3. Google Search Console
  4. Moz Pro
  5. Screaming Frog SEO Spider
  6. Majestic
  7. SE Ranking
  8. Surfer SEO
  9. Serpstat
  10. Google Keyword Planner

91% with consensus · 93% self-consistent

Kimi K3

  1. Ahrefs
  2. Semrush
  3. Moz Pro
  4. Screaming Frog SEO Spider
  5. Surfer SEO
  6. Google Search Console
  7. SE Ranking
  8. SpyFu
  9. Majestic
  10. BrightEdge

87% with consensus · 74% self-consistent

MiniMax M3

  1. Ahrefs
  2. Semrush
  3. Google Search Console
  4. Screaming Frog SEO Spider
  5. Moz Pro
  6. Surfer SEO
  7. Google Analytics
  8. Majestic
  9. Ubersuggest
  10. Yoast SEO

98% with consensus · 89% self-consistent

Mistral Large 4

  1. Ahrefs
  2. Semrush
  3. Google Search Console
  4. Screaming Frog SEO Spider
  5. Moz Pro
  6. Surfer SEO
  7. Yoast SEO
  8. Google Keyword Planner
  9. Ubersuggest
  10. Majestic

94% with consensus · 78% self-consistent

Nemotron 3 Ultra

  1. Ahrefs
  2. Semrush
  3. Google Search Console
  4. Screaming Frog SEO Spider
  5. Moz Pro
  6. Google Analytics
  7. Surfer SEO
  8. AnswerThePublic
  9. BrightLocal
  10. Clearscope

94% with consensus · 88% self-consistent

Who agrees with whom

Overlap between two models' lists, weighted toward the top · 100 means identical · Color runs from 64 (lightest) to 95 (darkest)

Claude Haiku 5.5GPT-6 LunaGemini 4 ArgonQwen 3.8 FlashDeepSeek V4 ProGLM-5.3Kimi K3MiniMax M3Mistral Large 4Nemotron 3 Ultra
Claude Haiku 5.5758873929084929090
GPT-6 Luna757593717066777480
Gemini 4 Argon887570889088929190
Qwen 3.8 Flash739370717064747177
DeepSeek V4 Pro927188719082899389
GLM-5.3907090709086898887
Kimi K3846688648286858482
MiniMax M3927792748989859594
Mistral Large 4907491719388849591
Nemotron 3 Ultra908090778987829491