Google Keyword PlannervsSemrush

How 10 AI models weigh Google Keyword Planner against Semrush on the 1 buying question where both came up.

Google Keyword Planner: 20%of answers named it
Semrush: 100%of answers named it
Placed higher: 0–40times Google Keyword Planner vs Semrush, over 40 model rankings that listed either
Models leaning: 0–10toward Google Keyword Planner vs Semrush

Which models prefer which

Share of each model's answers that named each product, and how often its ranking put one above the other (a product listed beats one left off) · On the 1 shared question, every wording

Model	Google Keyword Planner	Semrush	Placed higher	Leans
Claude Haiku 5.5	8%	100%	0–4	Semrush
GPT-6 Luna	17%	100%	0–4	Semrush
Gemini 4 Argon	0%	100%	0–4	Semrush
Qwen 3.8 Flash	25%	100%	0–4	Semrush
DeepSeek V4 Pro	33%	100%	0–4	Semrush
GLM-5.3	67%	100%	0–4	Semrush
Kimi K3	0%	100%	0–4	Semrush
MiniMax M3	0%	100%	0–4	Semrush
Mistral Large 4	50%	100%	0–4	Semrush
Nemotron 3 Ultra	0%	100%	0–4	Semrush

What the models say about Google Keyword Planner

One reason per model, from the shared questions

GPT-6 LunaUseful free starting point for keyword ideas and estimated search demand.
Qwen 3.8 FlashFirst-party volume and intent data straight from Google.
DeepSeek V4 ProFoundational keyword research tool pulling data directly from Google Ads for search volume.
GLM-5.3Free, direct search volume data from Google's source.
Mistral Large 4Free, reliable search volume data straight from Google itself.

What the models say about Semrush

One reason per model, from the shared questions

Claude Haiku 5.5Comprehensive suite covering keywords, audits, competitor analysis, and rank tracking.
GPT-6 LunaBest all-around suite, combining keyword research, competitive intelligence, audits, and reporting.
Gemini 4 ArgonThe most comprehensive all-in-one suite covering SEO, paid search, and competitor intelligence.
Qwen 3.8 FlashBroadest all-in-one SEO plus competitor and content marketing toolkit.
DeepSeek V4 ProComprehensive keyword research and competitor analysis with excellent site audit features.
GLM-5.3All-in-one suite with strong competitor intelligence and PPC data.
Kimi K3Comprehensive toolkit excelling at competitor research and keyword tracking.
MiniMax M3Strong suite covering keyword, competitor, and technical SEO.
Mistral Large 4Unmatched competitive intelligence and PPC research alongside SEO features.
Nemotron 3 UltraAll-in-one SEO, PPC, and competitive intelligence suite

Tracked since October 25, 2026. Each time the panel answers these questions again, both shares are added here.

Question by question

Share of all answers that named each, every wording pooled, with its place among every product named · Both-named questions first

Question	Google Keyword Planner	Semrush
Best SEO tools	20% #13	100% #1