Google Keyword Planner

By Google

How often 10 AI models recommend Google Keyword Planner, what they say about it, and who they recommend instead, on the 1 buying question where it came up.

Mention rate

20%of all answers on this question

Best standing

#13of 33 on Best SEO tools

Buying questions

1where any model named it

Never named it

4of 10 models

Which models recommend it

Share of each model's answers that named it, at any position · The black tick marks the panel average

1. GLM-5.367%
2. Mistral Large 450%
3. DeepSeek V4 Pro33%
4. Qwen 3.8 Flash25%
5. GPT-6 Luna17%
6. Claude Haiku 5.58%
7. Gemini 4 Argon0%
8. Kimi K30%
9. MiniMax M30%
10. Nemotron 3 Ultra0%

Never named it: Gemini 4 Argon Kimi K3 MiniMax M3 Nemotron 3 Ultra

Tracked since October 25, 2026. Each time the panel answers these questions again, the change shows here.

What the models say

Each model's one-line reason for recommending it, from its first answer

Best SEO tools 5

• GPT-6 LunaUseful free starting point for keyword ideas and estimated search demand.
• Qwen 3.8 FlashFirst-party volume and intent data straight from Google.
• DeepSeek V4 ProFoundational keyword research tool pulling data directly from Google Ads for search volume.
• GLM-5.3Free, direct search volume data from Google's source.
• Mistral Large 4Free, reliable search volume data straight from Google itself.

Against the competition

Each question's products ranked by the share of all answers that named them, Google Keyword Planner highlighted.

Best SEO tools

33 products named in 120 answers across 4 wordings

In nearly every answer

AhrefsScreaming Frog SEO SpiderSemrushSurfer SEOMoz ProGoogle Search Console

Contested

1. 7SE Ranking53%
2. 8Majestic49%
3. 9Clearscope35%
4. 10Sitebulb34%
5. 11Google Analytics33%
6. ⋯
7. 13Google Keyword Planner20%

Mention rate by model and question

Share of each model's answers on the question that named it · Hover a cell for the count

Question	Claude Haiku 5.5	GPT-6 Luna	Gemini 4 Argon	Qwen 3.8 Flash	DeepSeek V4 Pro	GLM-5.3	Kimi K3	MiniMax M3	Mistral Large 4	Nemotron 3 Ultra
Best SEO tools	8	17		25	33	67			50

Does the wording matter?

Share of answers that named it under each way of asking the question · Hover a cell for the exact wording

Question	List request	Buyer asking for advice	Search query	Worth paying for?
Best SEO tools	20	33	27

Head to head

Against the products named most often on the same questions

Google Keyword Planner vs AhrefsGoogle Keyword Planner vs Screaming Frog SEO SpiderGoogle Keyword Planner vs SemrushGoogle Keyword Planner vs Surfer SEOGoogle Keyword Planner vs Moz ProGoogle Keyword Planner vs Google Search Console

Compare with another product

Other Google products: Google Meet, Google Forms, Google Cloud, Google Search Console, Google Calendar, Looker, Google Chat, Google Analytics, BigQuery, Google Cloud Storage, Google Drive, Wufoo, Gemini Code Assist, Firebase, Looker Studio, Gemini, Google Cloud SQL, Google Cloud Build, Google Cloud Spanner, Google App Engine, Google One, Google Sites, Google Docs, Google Workspace, Google Trends

Work on Google Keyword Planner? Get it tracked every month on the questions your buyers ask, or email sales@modelocracy.com.