Pardot

By Salesforce

How often 10 AI models recommend Pardot, what they say about it, and who they recommend instead, on the 1 buying question where it came up.

Mention rate

85%of all answers on this question

Best standing

#6of 26 on Best marketing automation software

Buying questions

1where any model named it

Never named it

0of 10 models

Which models recommend it

Share of each model's answers that named it, at any position · The black tick marks the panel average

1. Claude Haiku 5.5100%
2. Gemini 4 Argon100%
3. Mistral Large 4100%
4. DeepSeek V4 Pro92%
5. GLM-5.392%
6. MiniMax M392%
7. GPT-6 Luna83%
8. Qwen 3.8 Flash75%
9. Nemotron 3 Ultra67%
10. Kimi K350%

Tracked since October 25, 2026. Each time the panel answers these questions again, the change shows here.

What the models say

Each model's one-line reason for recommending it, from its first answer

Best marketing automation software 10

• Claude Haiku 5.5Solid B2B automation tightly integrated with Salesforce CRM
• GPT-6 LunaPowerful B2B lead nurturing and scoring, especially for organizations built around Salesforce CRM.
• Gemini 4 ArgonBest-in-class B2B automation for organizations already committed to the Salesforce ecosystem.
• Qwen 3.8 FlashBuilt specifically for B2B lead scoring and nurturing with Salesforce.
• DeepSeek V4 ProTight Salesforce integration makes it the go-to for B2B teams in the Salesforce ecosystem.
• GLM-5.3Excellent B2B lead nurturing tightly integrated with Salesforce CRM.
• Kimi K3Best for B2B teams already on Salesforce and wanting aligned sales-marketing automation.
• MiniMax M3Strong B2B automation tightly integrated with Salesforce CRM.
• Mistral Large 4Salesforce-native B2B scoring and account-based marketing strength.
• Nemotron 3 UltraB2B focus, seamless Salesforce native

Against the competition

Each question's products ranked by the share of all answers that named them, Pardot highlighted.

Best marketing automation software

26 products named in 120 answers across 4 wordings

In nearly every answer

Adobe Marketo EngageHubSpotActiveCampaignKlaviyoMailchimp

Contested

1. 6Pardot85%
2. 7Brevo62%
3. 8Customer.io57%
4. 9Braze56%
5. 10Omnisend35%

Mention rate by model and question

Share of each model's answers on the question that named it · Hover a cell for the count

Question	Claude Haiku 5.5	GPT-6 Luna	Gemini 4 Argon	Qwen 3.8 Flash	DeepSeek V4 Pro	GLM-5.3	Kimi K3	MiniMax M3	Mistral Large 4	Nemotron 3 Ultra
Best marketing automation software	100	83	100	75	92	92	50	92	100	67

Does the wording matter?

Share of answers that named it under each way of asking the question · Hover a cell for the exact wording

Question	List request	Buyer asking for advice	Search query	Worth paying for?
Best marketing automation software	80	100	87	73

Head to head

Against the products named most often on the same questions

Pardot vs Adobe Marketo EngagePardot vs HubSpotPardot vs ActiveCampaignPardot vs KlaviyoPardot vs MailchimpPardot vs Brevo

Compare with another product

Other Salesforce products: Tableau, Heroku, Slack, Salesforce, Salesforce Marketing Cloud, Salesforce Commerce Cloud, Salesforce Service Cloud, Salesforce Engage

Work on Pardot? Get it tracked every month on the questions your buyers ask, or email sales@modelocracy.com.