Best marketing automation software

We asked 10 models: The best marketing automation software. Each named its own top 10.

Asked 4 ways: List request · Buyer asking for advice · Search query · Worth paying for?. Share of voice pools every wording.

Agreement between models
75%
Same model, run twice
87%
Different picks
18

When agreement between models is well below a model's agreement with itself, the split reflects real differences in taste rather than randomness.

The consensus

Each cell is the position that model gave the pick; blank means it left the pick off. Click a row for each model's reasoning.

#PickScoreListed byClaude Haiku 5.5GPT-6 LunaGemini 4 ArgonQwen 3.8 FlashDeepSeek V4 ProGLM-5.3Kimi K3MiniMax M3Mistral Large 4Nemotron 3 Ultra

3 lower-scoring picks are not shown; every ballot below lists them in full.

Most divisive

Picks most models listed, at very different positions

Hot takes

Picks that appear on only one ballot

Every ballot

Hover a pick to find it on the other ballots. Marked picks appear on no other ballot.

Claude Haiku 5.5

  1. HubSpot
  2. Marketo Engage
  3. Salesforce Marketing Cloud
  4. Pardot
  5. ActiveCampaign
  6. Klaviyo
  7. Mailchimp
  8. Adobe Campaign
  9. Oracle Eloqua
  10. Braze

83% with consensus · 92% self-consistent

GPT-6 Luna

  1. HubSpot
  2. Marketo Engage
  3. ActiveCampaign
  4. Klaviyo
  5. Braze
  6. Salesforce Marketing Cloud
  7. Customer.io
  8. Pardot
  9. Mailchimp
  10. Oracle Eloqua

91% with consensus · 75% self-consistent

Gemini 4 Argon

  1. HubSpot
  2. ActiveCampaign
  3. Klaviyo
  4. Marketo Engage
  5. Pardot
  6. Braze
  7. Customer.io
  8. Omnisend
  9. Mailchimp
  10. Brevo

82% with consensus · 100% self-consistent

Qwen 3.8 Flash

  1. HubSpot
  2. Salesforce Marketing Cloud
  3. Marketo Engage
  4. Braze
  5. Pardot
  6. ActiveCampaign
  7. Mailchimp
  8. Klaviyo
  9. Adobe Experience Platform
  10. Brevo

74% with consensus · 86% self-consistent

DeepSeek V4 Pro

  1. HubSpot
  2. Marketo Engage
  3. ActiveCampaign
  4. Pardot
  5. Mailchimp
  6. Klaviyo
  7. Brevo
  8. Drip
  9. Omnisend
  10. GetResponse

88% with consensus · 94% self-consistent

GLM-5.3

  1. HubSpot
  2. ActiveCampaign
  3. Marketo Engage
  4. Pardot
  5. Mailchimp
  6. Klaviyo
  7. Customer.io
  8. Braze
  9. Salesforce Marketing Cloud
  10. Autopilot

86% with consensus · 81% self-consistent

Kimi K3

  1. HubSpot
  2. Marketo Engage
  3. ActiveCampaign
  4. Klaviyo
  5. Mailchimp
  6. Pardot
  7. Brevo
  8. Salesforce Marketing Cloud
  9. Braze
  10. Customer.io

95% with consensus · 73% self-consistent

MiniMax M3

  1. HubSpot
  2. ActiveCampaign
  3. Mailchimp
  4. Marketo Engage
  5. Klaviyo
  6. Pardot
  7. Customer.io
  8. Omnisend
  9. Brevo
  10. Iterable

79% with consensus · 94% self-consistent

Mistral Large 4

  1. HubSpot
  2. Marketo Engage
  3. ActiveCampaign
  4. Pardot
  5. Oracle Eloqua
  6. Klaviyo
  7. Mailchimp
  8. Salesforce Marketing Cloud
  9. Brevo
  10. Braze

90% with consensus · 85% self-consistent

Nemotron 3 Ultra

  1. HubSpot
  2. Marketo Engage
  3. ActiveCampaign
  4. Braze
  5. Klaviyo
  6. Customer.io
  7. Mailchimp
  8. Salesforce Marketing Cloud
  9. Iterable
  10. Pardot

88% with consensus · 88% self-consistent

Who agrees with whom

Overlap between two models' lists, weighted toward the top · 100 means identical · Color runs from 62 (lightest) to 92 (darkest)

Claude Haiku 5.5GPT-6 LunaGemini 4 ArgonQwen 3.8 FlashDeepSeek V4 ProGLM-5.3Kimi K3MiniMax M3Mistral Large 4Nemotron 3 Ultra
Claude Haiku 5.5796782827780668676
GPT-6 Luna798173797988748392
Gemini 4 Argon678167758678867477
Qwen 3.8 Flash827367687170627173
DeepSeek V4 Pro827975688691799080
GLM-5.3777986718684878480
Kimi K3808878709184818886
MiniMax M3667486627987817475
Mistral Large 4868374719084887483
Nemotron 3 Ultra769277738080867583