Looker

By Google

How often 10 AI models recommend Looker, what they say about it, and who they recommend instead, on the 2 buying questions where it came up.

Mention rate

54%of all answers on these questions

Best standing

#4of 21 on Best business intelligence tools

Buying questions

2where any model named it

Never named it

0of 10 models

Which models recommend it

Share of each model's answers that named it, at any position · The black tick marks the panel average

1. Claude Haiku 5.596%
2. DeepSeek V4 Pro54%
3. GPT-6 Luna50%
4. Gemini 4 Argon50%
5. GLM-5.350%
6. Kimi K350%
7. Mistral Large 450%
8. Nemotron 3 Ultra50%
9. MiniMax M346%
10. Qwen 3.8 Flash42%

Tracked since October 25, 2026. Each time the panel answers these questions again, the change shows here.

What the models say

Each model's one-line reason for recommending it, from its first answer

Best business intelligence tools 10

• Claude Haiku 5.5Governed, code-based semantic modeling that scales well for data teams.
• GPT-6 LunaStrong governed metrics and embedded analytics, especially for teams already invested in Google Cloud.
• Gemini 4 ArgonLookML semantic modeling ensures governed, consistent metrics across modern cloud data warehouses.
• Qwen 3.8 FlashGoverned semantic modeling makes consistent company-wide metrics trustworthy.
• DeepSeek V4 ProModern semantic modeling layer with LookML, great for embedded analytics.
• GLM-5.3Strong governed metrics with LookML; best for data-driven enterprises.
• Kimi K3Best governed semantic layer for consistent metrics at scale.
• MiniMax M3Modern BI platform with powerful semantic modeling and SQL-based approach
• Mistral Large 4Superior semantic layer for governed, scalable analytics.
• Nemotron 3 UltraModern semantic layer enables governed self-service analytics

Best product analytics tools 1

• Claude Haiku 5.5Strong for governed, SQL-based custom analytics on a company's own warehouse data.

Against the competition

Each question's products ranked by the share of all answers that named them, Looker highlighted.

Best business intelligence tools

21 products named in 120 answers across 4 wordings

In nearly every answer

Microsoft Power BITableauQlikLookerDomo

Contested

1. 6Sisense83%
2. 6ThoughtSpot83%
3. 8Metabase79%
4. 9Sigma Computing45%
5. 10Zoho Analytics42%

Best product analytics tools

34 products named in 120 answers across 4 wordings

In nearly every answer

AmplitudeHeapMixpanelPendoPostHogFullStory

Contested

1. 7Google Analytics72%
2. 8Hotjar64%
3. 9LogRocket48%
4. 10June35%
5. 11Segment26%
6. ⋯
7. 15Looker11%

Mention rate by model and question

Share of each model's answers on the question that named it · Hover a cell for the count

Question	Claude Haiku 5.5	GPT-6 Luna	Gemini 4 Argon	Qwen 3.8 Flash	DeepSeek V4 Pro	GLM-5.3	Kimi K3	MiniMax M3	Mistral Large 4	Nemotron 3 Ultra
Best business intelligence tools	100	100	100	75	100	100	100	92	100	100
Best product analytics tools	92			8	8

Does the wording matter?

Share of answers that named it under each way of asking the question · Hover a cell for the exact wording

Question	List request	Buyer asking for advice	Search query	Worth paying for?
Best business intelligence tools	97	93	97	100
Best product analytics tools	10	7	10	17

Head to head

Against the products named most often on the same questions

Looker vs AmplitudeLooker vs HeapLooker vs Microsoft Power BILooker vs MixpanelLooker vs PendoLooker vs Tableau

Compare with another product

Other Google products: BigQuery, Google Meet, Google Chat, Google Forms, Google Drive, Google Cloud, Google Search Console, Google Calendar, Google Analytics, Wufoo, Gemini Code Assist, Google Keyword Planner, Looker Studio, Gemini, Google Cloud Build, Google Cloud Storage, Google App Engine, Google Cloud SQL, Google One, Google Sites, Firebase, Google Workspace, Google Docs, Google Cloud Spanner, Google Trends

Work on Looker? Get it tracked every month on the questions your buyers ask, or email sales@modelocracy.com.