Best CRM software for small businesses (buyer asking for advice)

We asked 10 models: I run a small business and need a CRM to keep track of customers and deals. Which would you recommend? Each named its own top 10.

Asked 4 ways: List request · Buyer asking for advice · Search query · Worth paying for?. Share of voice pools every wording.

Agreement between models
83%
Same model, run twice
89%
Different picks
19

When agreement between models is well below a model's agreement with itself, the split reflects real differences in taste rather than randomness.

The consensus

Each cell is the position that model gave the pick; blank means it left the pick off. Click a row for each model's reasoning.

#PickScoreListed byClaude Haiku 5.5GPT-6 LunaGemini 4 ArgonQwen 3.8 FlashDeepSeek V4 ProGLM-5.3Kimi K3MiniMax M3Mistral Large 4Nemotron 3 Ultra

4 lower-scoring picks are not shown; every ballot below lists them in full.

Most divisive

Picks most models listed, at very different positions

Hot takes

Picks that appear on only one ballot

Every ballot

Hover a pick to find it on the other ballots. Marked picks appear on no other ballot.

Claude Haiku 5.5

  1. HubSpot
  2. Zoho CRM
  3. Pipedrive
  4. Freshsales
  5. Salesforce
  6. Insightly
  7. Monday.com CRM
  8. Zendesk Sell
  9. Copper
  10. Microsoft Dynamics

85% with consensus · 92% self-consistent

GPT-6 Luna

  1. HubSpot
  2. Zoho CRM
  3. Pipedrive
  4. Salesforce
  5. Freshsales
  6. Monday.com CRM
  7. Bigin by Zoho CRM
  8. Insightly
  9. Less Annoying CRM
  10. Capsule

89% with consensus · 94% self-consistent

Gemini 4 Argon

  1. HubSpot
  2. Pipedrive
  3. Zoho CRM
  4. Freshsales
  5. Monday.com CRM
  6. Copper
  7. Salesforce
  8. Capsule
  9. Less Annoying CRM
  10. Bigin by Zoho CRM

91% with consensus · 92% self-consistent

Qwen 3.8 Flash

  1. HubSpot
  2. Pipedrive
  3. Zoho CRM
  4. Salesforce
  5. Copper
  6. Freshsales
  7. Monday.com CRM
  8. Close
  9. Keap
  10. Bitrix24

93% with consensus · 90% self-consistent

DeepSeek V4 Pro

  1. Pipedrive
  2. HubSpot
  3. Zoho CRM
  4. Salesforce
  5. Freshsales
  6. Less Annoying CRM
  7. Monday.com CRM
  8. Insightly
  9. Capsule
  10. Copper

80% with consensus · 83% self-consistent

GLM-5.3

  1. HubSpot
  2. Zoho CRM
  3. Pipedrive
  4. Freshsales
  5. Salesforce
  6. Monday.com CRM
  7. Close
  8. Insightly
  9. Copper
  10. Keap

87% with consensus · 86% self-consistent

Kimi K3

  1. HubSpot
  2. Pipedrive
  3. Zoho CRM
  4. Salesforce
  5. Freshsales
  6. Monday.com CRM
  7. Insightly
  8. Copper
  9. ActiveCampaign
  10. Capsule

97% with consensus · 85% self-consistent

MiniMax M3

  1. HubSpot
  2. Zoho CRM
  3. Pipedrive
  4. Freshsales
  5. Monday.com CRM
  6. Salesforce
  7. Copper
  8. Apptivo
  9. Insightly
  10. Bitrix24

85% with consensus · 93% self-consistent

Mistral Large 4

  1. HubSpot
  2. Pipedrive
  3. Zoho CRM
  4. Salesforce
  5. Monday.com CRM
  6. Freshsales
  7. Keap
  8. Close
  9. Copper
  10. Bitrix24

92% with consensus · 91% self-consistent

Nemotron 3 Ultra

  1. HubSpot
  2. Pipedrive
  3. Zoho CRM
  4. Salesforce
  5. Insightly
  6. Freshsales
  7. Monday.com CRM
  8. Nimble
  9. Copper
  10. Less Annoying CRM

93% with consensus · 89% self-consistent

Who agrees with whom

Overlap between two models' lists, weighted toward the top · 100 means identical · Color runs from 66 (lightest) to 95 (darkest)

Claude Haiku 5.5GPT-6 LunaGemini 4 ArgonQwen 3.8 FlashDeepSeek V4 ProGLM-5.3Kimi K3MiniMax M3Mistral Large 4Nemotron 3 Ultra
Claude Haiku 5.5908281699586928185
GPT-6 Luna908282739288898485
Gemini 4 Argon828288738389878785
Qwen 3.8 Flash818288748391819490
DeepSeek V4 Pro697373746979667477
GLM-5.3959283836986938583
Kimi K3868889917986849294
MiniMax M3928987816693848380
Mistral Large 4818487947485928390
Nemotron 3 Ultra858585907783948090