Best CRM software for small businesses (search query)

We asked 10 models: best crm for small business Each named its own top 10.

Asked 4 ways: List request · Buyer asking for advice · Search query · Worth paying for?. Share of voice pools every wording.

Agreement between models
86%
Same model, run twice
91%
Different picks
20

When agreement between models is well below a model's agreement with itself, the split reflects real differences in taste rather than randomness.

The consensus

Each cell is the position that model gave the pick; blank means it left the pick off. Click a row for each model's reasoning.

#PickScoreListed byClaude Haiku 5.5GPT-6 LunaGemini 4 ArgonQwen 3.8 FlashDeepSeek V4 ProGLM-5.3Kimi K3MiniMax M3Mistral Large 4Nemotron 3 Ultra

5 lower-scoring picks are not shown; every ballot below lists them in full.

Most divisive

Picks most models listed, at very different positions

Hot takes

Picks that appear on only one ballot

Every ballot

Hover a pick to find it on the other ballots. Marked picks appear on no other ballot.

Claude Haiku 5.5

  1. HubSpot
  2. Zoho CRM
  3. Pipedrive
  4. Salesforce
  5. Freshsales
  6. Insightly
  7. Microsoft Dynamics 365
  8. monday.com
  9. Zendesk Sell
  10. Copper

91% with consensus · 93% self-consistent

GPT-6 Luna

  1. HubSpot
  2. Zoho CRM
  3. Pipedrive
  4. Salesforce
  5. Freshsales
  6. monday.com
  7. Insightly
  8. Less Annoying CRM
  9. Bigin by Zoho CRM
  10. Capsule CRM

94% with consensus · 95% self-consistent

Gemini 4 Argon

  1. HubSpot
  2. Pipedrive
  3. Zoho CRM
  4. Freshsales
  5. monday.com
  6. Less Annoying CRM
  7. Keap
  8. Copper
  9. ActiveCampaign
  10. Bigin by Zoho CRM

83% with consensus · 85% self-consistent

Qwen 3.8 Flash

  1. HubSpot
  2. Zoho CRM
  3. Pipedrive
  4. monday.com
  5. Salesforce
  6. Copper
  7. Close
  8. Freshsales
  9. Keap
  10. Agile CRM

88% with consensus · 89% self-consistent

DeepSeek V4 Pro

  1. HubSpot
  2. Pipedrive
  3. Zoho CRM
  4. Freshsales
  5. monday.com
  6. Keap
  7. Salesforce
  8. Insightly
  9. Less Annoying CRM
  10. Capsule CRM

87% with consensus · 84% self-consistent

GLM-5.3

  1. HubSpot
  2. Zoho CRM
  3. Pipedrive
  4. Freshsales
  5. Salesforce
  6. monday.com
  7. Insightly
  8. Close
  9. Copper
  10. Keap

98% with consensus · 92% self-consistent

Kimi K3

  1. HubSpot
  2. Zoho CRM
  3. Pipedrive
  4. Freshsales
  5. Salesforce
  6. monday.com
  7. Insightly
  8. Close
  9. Keap
  10. Copper

98% with consensus · 97% self-consistent

MiniMax M3

  1. HubSpot
  2. Zoho CRM
  3. Pipedrive
  4. Freshsales
  5. Salesforce
  6. Copper
  7. Bitrix24
  8. monday.com
  9. Apptivo
  10. Insightly

92% with consensus · 95% self-consistent

Mistral Large 4

  1. HubSpot
  2. Zoho CRM
  3. Pipedrive
  4. Salesforce
  5. Freshsales
  6. Keap
  7. monday.com
  8. Copper
  9. Microsoft Dynamics 365
  10. Less Annoying CRM

92% with consensus · 93% self-consistent

Nemotron 3 Ultra

  1. HubSpot
  2. Pipedrive
  3. Zoho CRM
  4. Freshsales
  5. Insightly
  6. Salesforce
  7. monday.com
  8. Nimble
  9. Keap
  10. Less Annoying CRM

87% with consensus · 84% self-consistent

Who agrees with whom

Overlap between two models' lists, weighted toward the top · 100 means identical · Color runs from 74 (lightest) to 99 (darkest)

Claude Haiku 5.5GPT-6 LunaGemini 4 ArgonQwen 3.8 FlashDeepSeek V4 ProGLM-5.3Kimi K3MiniMax M3Mistral Large 4Nemotron 3 Ultra
Claude Haiku 5.5937483799191889283
GPT-6 Luna937985839393889283
Gemini 4 Argon747977928181788186
Qwen 3.8 Flash838577788989878776
DeepSeek V4 Pro798392788586808392
GLM-5.3919381898599929086
Kimi K3919381898699919087
MiniMax M3888878878092918981
Mistral Large 4929281878390908981
Nemotron 3 Ultra838386769286878181