Best CRM software for small businesses

We asked 10 models: The best CRM software for a small business. Each named its own top 10.

Asked 4 ways: List request · Buyer asking for advice · Search query · Worth paying for?. Share of voice pools every wording.

Agreement between models
86%
Same model, run twice
91%
Different picks
17

When agreement between models is well below a model's agreement with itself, the split reflects real differences in taste rather than randomness.

The consensus

Each cell is the position that model gave the pick; blank means it left the pick off. Click a row for each model's reasoning.

#PickScoreListed byClaude Haiku 5.5GPT-6 LunaGemini 4 ArgonQwen 3.8 FlashDeepSeek V4 ProGLM-5.3Kimi K3MiniMax M3Mistral Large 4Nemotron 3 Ultra

2 lower-scoring picks are not shown; every ballot below lists them in full.

Most divisive

Picks most models listed, at very different positions

Hot takes

Picks that appear on only one ballot

Every ballot

Hover a pick to find it on the other ballots. Marked picks appear on no other ballot.

Claude Haiku 5.5

  1. HubSpot
  2. Zoho CRM
  3. Pipedrive
  4. Salesforce
  5. Freshsales
  6. Microsoft Dynamics 365
  7. Insightly
  8. Copper
  9. Monday CRM
  10. Close

92% with consensus · 93% self-consistent

GPT-6 Luna

  1. HubSpot
  2. Zoho CRM
  3. Pipedrive
  4. Freshsales
  5. Salesforce
  6. Bigin
  7. Less Annoying CRM
  8. Insightly
  9. Capsule
  10. Monday CRM

92% with consensus · 90% self-consistent

Gemini 4 Argon

  1. HubSpot
  2. Zoho CRM
  3. Pipedrive
  4. Freshsales
  5. Monday CRM
  6. Salesforce
  7. Close
  8. Copper
  9. Keap
  10. ActiveCampaign

93% with consensus · 92% self-consistent

Qwen 3.8 Flash

  1. HubSpot
  2. Pipedrive
  3. Zoho CRM
  4. Monday CRM
  5. Salesforce
  6. Freshsales
  7. Copper
  8. Keap
  9. Close
  10. Insightly

84% with consensus · 88% self-consistent

DeepSeek V4 Pro

  1. HubSpot
  2. Zoho CRM
  3. Pipedrive
  4. Freshsales
  5. Less Annoying CRM
  6. Insightly
  7. Salesforce
  8. Monday CRM
  9. Capsule
  10. Keap

92% with consensus · 90% self-consistent

GLM-5.3

  1. HubSpot
  2. Zoho CRM
  3. Pipedrive
  4. Freshsales
  5. Salesforce
  6. Insightly
  7. Monday CRM
  8. Capsule
  9. Close
  10. Keap

95% with consensus · 96% self-consistent

Kimi K3

  1. HubSpot
  2. Zoho CRM
  3. Pipedrive
  4. Salesforce
  5. Freshsales
  6. Insightly
  7. Copper
  8. Microsoft Dynamics 365
  9. Monday CRM
  10. ActiveCampaign

92% with consensus · 82% self-consistent

MiniMax M3

  1. HubSpot
  2. Zoho CRM
  3. Pipedrive
  4. Freshsales
  5. Salesforce
  6. Monday CRM
  7. Insightly
  8. Copper
  9. Apptivo
  10. Bitrix24

98% with consensus · 93% self-consistent

Mistral Large 4

  1. HubSpot
  2. Zoho CRM
  3. Salesforce
  4. Pipedrive
  5. Freshsales
  6. Monday CRM
  7. Keap
  8. Copper
  9. Insightly
  10. Less Annoying CRM

90% with consensus · 89% self-consistent

Nemotron 3 Ultra

  1. HubSpot
  2. Pipedrive
  3. Zoho CRM
  4. Salesforce
  5. Monday CRM
  6. Freshsales
  7. Insightly
  8. Less Annoying CRM
  9. Copper
  10. Keap

87% with consensus · 93% self-consistent

Who agrees with whom

Overlap between two models' lists, weighted toward the top · 100 means identical · Color runs from 76 (lightest) to 97 (darkest)

Claude Haiku 5.5GPT-6 LunaGemini 4 ArgonQwen 3.8 FlashDeepSeek V4 ProGLM-5.3Kimi K3MiniMax M3Mistral Large 4Nemotron 3 Ultra
Claude Haiku 5.5888781869097928885
GPT-6 Luna888677929288908381
Gemini 4 Argon878686879187938783
Qwen 3.8 Flash817786768281848292
DeepSeek V4 Pro869287769387908281
GLM-5.3909291829391948683
Kimi K3978887818791928885
MiniMax M3929093849094928985
Mistral Large 4888387828286888983
Nemotron 3 Ultra858183928183858583