Best CRM software for small businesses (worth paying for?)

We asked 10 models: Which CRM tools are actually worth paying for as a small business? Each named its own top 10.

Asked 4 ways: List request · Buyer asking for advice · Search query · Worth paying for?. Share of voice pools every wording.

Agreement between models
80%
Same model, run twice
87%
Different picks
23

When agreement between models is well below a model's agreement with itself, the split reflects real differences in taste rather than randomness.

This question was also asked with web search on. See which products change when the models look things up first.

The consensus

Each cell is the position that model gave the pick; blank means it left the pick off. Click a row for each model's reasoning.

#PickScoreListed byClaude Haiku 5.5GPT-6 LunaGemini 4 ArgonQwen 3.8 FlashDeepSeek V4 ProGLM-5.3Kimi K3MiniMax M3Mistral Large 4Nemotron 3 Ultra

8 lower-scoring picks are not shown; every ballot below lists them in full.

Most divisive

Picks most models listed, at very different positions

Hot takes

Picks that appear on only one ballot

Every ballot

Hover a pick to find it on the other ballots. Marked picks appear on no other ballot.

Claude Haiku 5.5

  1. HubSpot
  2. Pipedrive
  3. Zoho CRM
  4. Salesforce
  5. Freshsales
  6. Insightly
  7. Zendesk
  8. Copper
  9. Zendesk Sell
  10. Microsoft Dynamics 365

88% with consensus · 85% self-consistent

GPT-6 Luna

  1. HubSpot
  2. Pipedrive
  3. Zoho CRM
  4. Freshsales
  5. Salesforce
  6. Copper
  7. Bigin
  8. Insightly
  9. Less Annoying CRM
  10. Monday.com

92% with consensus · 90% self-consistent

Gemini 4 Argon

  1. Pipedrive
  2. HubSpot
  3. Zoho CRM
  4. Freshsales
  5. Close
  6. ActiveCampaign
  7. Copper
  8. Folk
  9. Monday.com
  10. Keap

74% with consensus · 83% self-consistent

Qwen 3.8 Flash

  1. HubSpot
  2. Pipedrive
  3. Zoho CRM
  4. Monday.com
  5. Salesforce
  6. Copper
  7. Close
  8. Freshsales
  9. Keap
  10. Insightly

91% with consensus · 87% self-consistent

DeepSeek V4 Pro

  1. HubSpot
  2. Pipedrive
  3. Zoho CRM
  4. Freshsales
  5. Keap
  6. Monday.com
  7. Less Annoying CRM
  8. Capsule CRM
  9. Copper
  10. Agile CRM

87% with consensus · 91% self-consistent

GLM-5.3

  1. HubSpot
  2. Zoho CRM
  3. Pipedrive
  4. Salesforce
  5. Freshsales
  6. Insightly
  7. Monday.com
  8. Close
  9. Copper
  10. Nutshell

85% with consensus · 90% self-consistent

Kimi K3

  1. HubSpot
  2. Pipedrive
  3. Zoho CRM
  4. Salesforce
  5. Freshsales
  6. Monday.com
  7. ActiveCampaign
  8. Close
  9. Copper
  10. Keap

95% with consensus · 87% self-consistent

MiniMax M3

  1. HubSpot
  2. Zoho CRM
  3. Pipedrive
  4. Freshsales
  5. Salesforce
  6. Monday.com
  7. Copper
  8. ActiveCampaign
  9. Attio
  10. Apptivo

90% with consensus · 86% self-consistent

Mistral Large 4

  1. HubSpot
  2. Pipedrive
  3. Zoho CRM
  4. Monday.com
  5. Salesforce
  6. Close
  7. Copper
  8. Freshsales
  9. Keap
  10. Attio

91% with consensus · 94% self-consistent

Nemotron 3 Ultra

  1. HubSpot
  2. Pipedrive
  3. Zoho CRM
  4. Salesforce
  5. Freshsales
  6. Monday.com
  7. Copper
  8. ActiveCampaign
  9. Close
  10. Nimble

96% with consensus · 80% self-consistent

Who agrees with whom

Overlap between two models' lists, weighted toward the top · 100 means identical · Color runs from 60 (lightest) to 98 (darkest)

Claude Haiku 5.5GPT-6 LunaGemini 4 ArgonQwen 3.8 FlashDeepSeek V4 ProGLM-5.3Kimi K3MiniMax M3Mistral Large 4Nemotron 3 Ultra
Claude Haiku 5.5896583798789808290
GPT-6 Luna896986848287858489
Gemini 4 Argon656967696071656871
Qwen 3.8 Flash838667818189819890
DeepSeek V4 Pro798469817685808184
GLM-5.3878260817688898087
Kimi K3898771898588868997
MiniMax M3808565818089868288
Mistral Large 4828468988180898290
Nemotron 3 Ultra908971908487978890