Best marketing automation software (buyer asking for advice)

We asked 10 models: We want to automate our email sequences, lead scoring and campaigns. Which marketing automation software would you recommend? Each named its own top 10.

Asked 4 ways: List request · Buyer asking for advice · Search query · Worth paying for?. Share of voice pools every wording.

Agreement between models
80%
Same model, run twice
88%
Different picks
20

When agreement between models is well below a model's agreement with itself, the split reflects real differences in taste rather than randomness.

The consensus

Each cell is the position that model gave the pick; blank means it left the pick off. Click a row for each model's reasoning.

#PickScoreListed byClaude Haiku 5.5GPT-6 LunaGemini 4 ArgonQwen 3.8 FlashDeepSeek V4 ProGLM-5.3Kimi K3MiniMax M3Mistral Large 4Nemotron 3 Ultra

5 lower-scoring picks are not shown; every ballot below lists them in full.

Most divisive

Picks most models listed, at very different positions

Hot takes

Picks that appear on only one ballot

Every ballot

Hover a pick to find it on the other ballots. Marked picks appear on no other ballot.

Claude Haiku 5.5

  1. HubSpot
  2. Marketo Engage
  3. Pardot
  4. ActiveCampaign
  5. Klaviyo
  6. Mailchimp
  7. Eloqua
  8. Salesforce Marketing Cloud
  9. Braze
  10. Brevo

83% with consensus · 88% self-consistent

GPT-6 Luna

  1. HubSpot
  2. ActiveCampaign
  3. Pardot
  4. Marketo Engage
  5. Brevo
  6. Mailchimp
  7. Klaviyo
  8. Customer.io
  9. Ortto
  10. Salesforce Marketing Cloud

89% with consensus · 89% self-consistent

Gemini 4 Argon

  1. HubSpot
  2. ActiveCampaign
  3. Marketo Engage
  4. Pardot
  5. Klaviyo
  6. Brevo
  7. Mailchimp
  8. Omnisend
  9. Customer.io
  10. Keap

92% with consensus · 95% self-consistent

Qwen 3.8 Flash

  1. HubSpot
  2. Salesforce Marketing Cloud
  3. Pardot
  4. Marketo Engage
  5. Mailchimp
  6. ActiveCampaign
  7. Brevo
  8. Microsoft Dynamics 365 Customer Insights - Journeys
  9. Keap
  10. SAP Emarsys

72% with consensus · 75% self-consistent

DeepSeek V4 Pro

  1. HubSpot
  2. Marketo Engage
  3. ActiveCampaign
  4. Pardot
  5. Mailchimp
  6. Brevo
  7. Drip
  8. Keap
  9. Klaviyo
  10. SendGrid

85% with consensus · 93% self-consistent

GLM-5.3

  1. HubSpot
  2. ActiveCampaign
  3. Marketo Engage
  4. Pardot
  5. Klaviyo
  6. Mailchimp
  7. Braze
  8. Autopilot
  9. SharpSpring
  10. Keap

93% with consensus · 91% self-consistent

Kimi K3

  1. HubSpot
  2. ActiveCampaign
  3. Pardot
  4. Marketo Engage
  5. Mailchimp
  6. Klaviyo
  7. Braze
  8. Eloqua
  9. Brevo
  10. Customer.io

92% with consensus · 84% self-consistent

MiniMax M3

  1. HubSpot
  2. ActiveCampaign
  3. Marketo Engage
  4. Mailchimp
  5. Pardot
  6. Klaviyo
  7. Brevo
  8. Customer.io
  9. Drip
  10. Ortto

93% with consensus · 88% self-consistent

Mistral Large 4

  1. HubSpot
  2. ActiveCampaign
  3. Marketo Engage
  4. Pardot
  5. Eloqua
  6. Mailchimp
  7. Klaviyo
  8. Braze
  9. Brevo
  10. Customer.io

93% with consensus · 89% self-consistent

Nemotron 3 Ultra

  1. HubSpot
  2. ActiveCampaign
  3. Marketo Engage
  4. Pardot
  5. Klaviyo
  6. Mailchimp
  7. Braze
  8. Customer.io
  9. Keap
  10. Drip

93% with consensus · 92% self-consistent

Who agrees with whom

Overlap between two models' lists, weighted toward the top · 100 means identical · Color runs from 66 (lightest) to 96 (darkest)

Claude Haiku 5.5GPT-6 LunaGemini 4 ArgonQwen 3.8 FlashDeepSeek V4 ProGLM-5.3Kimi K3MiniMax M3Mistral Large 4Nemotron 3 Ultra
Claude Haiku 5.5798073838384778383
GPT-6 Luna799074818591888787
Gemini 4 Argon809068849287918993
Qwen 3.8 Flash737468726673686767
DeepSeek V4 Pro838184728179848182
GLM-5.3838592668190889196
Kimi K3849187737990879190
MiniMax M3778891688488878890
Mistral Large 4838789678191918892
Nemotron 3 Ultra838793678296909092