Best marketing automation software (worth paying for?)

We asked 10 models: Which marketing automation platforms are actually worth paying for? Each named its own top 10.

Asked 4 ways: List request · Buyer asking for advice · Search query · Worth paying for?. Share of voice pools every wording.

Agreement between models
75%
Same model, run twice
87%
Different picks
18

When agreement between models is well below a model's agreement with itself, the split reflects real differences in taste rather than randomness.

The consensus

Each cell is the position that model gave the pick; blank means it left the pick off. Click a row for each model's reasoning.

#PickScoreListed byClaude Haiku 5.5GPT-6 LunaGemini 4 ArgonQwen 3.8 FlashDeepSeek V4 ProGLM-5.3Kimi K3MiniMax M3Mistral Large 4Nemotron 3 Ultra

3 lower-scoring picks are not shown; every ballot below lists them in full.

Most divisive

Picks most models listed, at very different positions

Hot takes

Picks that appear on only one ballot

Every ballot

Hover a pick to find it on the other ballots. Marked picks appear on no other ballot.

Claude Haiku 5.5

  1. HubSpot
  2. Marketo Engage
  3. ActiveCampaign
  4. Pardot
  5. Klaviyo
  6. Mailchimp
  7. Salesforce Marketing Cloud
  8. Eloqua
  9. Iterable
  10. Braze

81% with consensus · 87% self-consistent

GPT-6 Luna

  1. HubSpot
  2. ActiveCampaign
  3. Klaviyo
  4. Customer.io
  5. Marketo Engage
  6. Mailchimp
  7. Pardot
  8. Braze
  9. Iterable
  10. Brevo

87% with consensus · 91% self-consistent

Gemini 4 Argon

  1. HubSpot
  2. ActiveCampaign
  3. Klaviyo
  4. Marketo Engage
  5. Braze
  6. Customer.io
  7. Pardot
  8. Iterable
  9. Omnisend
  10. Brevo

88% with consensus · 88% self-consistent

Qwen 3.8 Flash

  1. HubSpot
  2. Salesforce Marketing Cloud
  3. Marketo Engage
  4. Braze
  5. Klaviyo
  6. ActiveCampaign
  7. Customer.io
  8. Mailchimp
  9. Omnisend
  10. Adobe Experience Cloud

74% with consensus · 85% self-consistent

DeepSeek V4 Pro

  1. HubSpot
  2. ActiveCampaign
  3. Marketo Engage
  4. Klaviyo
  5. Drip
  6. Omnisend
  7. Mailchimp
  8. Brevo
  9. Salesforce Marketing Cloud
  10. Moosend

85% with consensus · 90% self-consistent

GLM-5.3

  1. HubSpot
  2. ActiveCampaign
  3. Marketo Engage
  4. Klaviyo
  5. Braze
  6. Customer.io
  7. Salesforce Marketing Cloud
  8. Mailchimp
  9. Pardot
  10. Iterable

94% with consensus · 85% self-consistent

Kimi K3

  1. HubSpot
  2. ActiveCampaign
  3. Marketo Engage
  4. Klaviyo
  5. Salesforce Marketing Cloud
  6. Mailchimp
  7. Braze
  8. Customer.io
  9. Iterable
  10. Brevo

93% with consensus · 73% self-consistent

MiniMax M3

  1. HubSpot
  2. ActiveCampaign
  3. Mailchimp
  4. Marketo Engage
  5. Klaviyo
  6. Pardot
  7. Customer.io
  8. Iterable
  9. Braze
  10. Brevo

88% with consensus · 89% self-consistent

Mistral Large 4

  1. HubSpot
  2. Marketo Engage
  3. ActiveCampaign
  4. Mailchimp
  5. Pardot
  6. Klaviyo
  7. Eloqua
  8. Brevo
  9. SharpSpring
  10. Customer.io

79% with consensus · 89% self-consistent

Nemotron 3 Ultra

  1. HubSpot
  2. Marketo Engage
  3. ActiveCampaign
  4. Klaviyo
  5. Braze
  6. Customer.io
  7. Iterable
  8. Ortto
  9. Pardot
  10. Drip

84% with consensus · 94% self-consistent

Who agrees with whom

Overlap between two models' lists, weighted toward the top · 100 means identical · Color runs from 63 (lightest) to 93 (darkest)

Claude Haiku 5.5GPT-6 LunaGemini 4 ArgonQwen 3.8 FlashDeepSeek V4 ProGLM-5.3Kimi K3MiniMax M3Mistral Large 4Nemotron 3 Ultra
Claude Haiku 5.5747268767981799081
GPT-6 Luna749063788585867177
Gemini 4 Argon729069789084856985
Qwen 3.8 Flash686369677877656372
DeepSeek V4 Pro767878678486787574
GLM-5.3798590788493837387
Kimi K3818584778693847581
MiniMax M3798685657883848175
Mistral Large 4907169637573758178
Nemotron 3 Ultra817785727487817578