Best marketing automation software (search query)

We asked 10 models: best marketing automation software Each named its own top 10.

Asked 4 ways: List request · Buyer asking for advice · Search query · Worth paying for?. Share of voice pools every wording.

Agreement between models
76%
Same model, run twice
88%
Different picks
17

When agreement between models is well below a model's agreement with itself, the split reflects real differences in taste rather than randomness.

The consensus

Each cell is the position that model gave the pick; blank means it left the pick off. Click a row for each model's reasoning.

#PickScoreListed byClaude Haiku 5.5GPT-6 LunaGemini 4 ArgonQwen 3.8 FlashDeepSeek V4 ProGLM-5.3Kimi K3MiniMax M3Mistral Large 4Nemotron 3 Ultra

2 lower-scoring picks are not shown; every ballot below lists them in full.

Most divisive

Picks most models listed, at very different positions

Hot takes

Picks that appear on only one ballot

Every ballot

Hover a pick to find it on the other ballots. Marked picks appear on no other ballot.

Claude Haiku 5.5

  1. HubSpot
  2. Adobe Marketo Engage
  3. Pardot
  4. ActiveCampaign
  5. Salesforce Marketing Cloud
  6. Mailchimp
  7. Klaviyo
  8. Braze
  9. Oracle Eloqua
  10. Iterable

90% with consensus · 90% self-consistent

GPT-6 Luna

  1. HubSpot
  2. ActiveCampaign
  3. Adobe Marketo Engage
  4. Klaviyo
  5. Pardot
  6. Braze
  7. Customer.io
  8. Mailchimp
  9. Salesforce Marketing Cloud
  10. Iterable

84% with consensus · 84% self-consistent

Gemini 4 Argon

  1. HubSpot
  2. ActiveCampaign
  3. Klaviyo
  4. Adobe Marketo Engage
  5. Pardot
  6. Omnisend
  7. Brevo
  8. Mailchimp
  9. Customer.io
  10. Braze

78% with consensus · 94% self-consistent

Qwen 3.8 Flash

  1. HubSpot
  2. Salesforce Marketing Cloud
  3. Adobe Marketo Engage
  4. Mailchimp
  5. ActiveCampaign
  6. Pardot
  7. Brevo
  8. Omnisend
  9. Braze
  10. Klaviyo

74% with consensus · 87% self-consistent

DeepSeek V4 Pro

  1. HubSpot
  2. Adobe Marketo Engage
  3. ActiveCampaign
  4. Mailchimp
  5. Salesforce Marketing Cloud
  6. Pardot
  7. Klaviyo
  8. Brevo
  9. Drip
  10. Omnisend

89% with consensus · 83% self-consistent

GLM-5.3

  1. HubSpot
  2. ActiveCampaign
  3. Adobe Marketo Engage
  4. Braze
  5. Pardot
  6. Klaviyo
  7. Mailchimp
  8. Keap
  9. Autopilot
  10. Customer.io

82% with consensus · 93% self-consistent

Kimi K3

  1. HubSpot
  2. Salesforce Marketing Cloud
  3. Adobe Marketo Engage
  4. ActiveCampaign
  5. Klaviyo
  6. Mailchimp
  7. Brevo
  8. Braze
  9. Oracle Eloqua
  10. Iterable

79% with consensus · 88% self-consistent

MiniMax M3

  1. HubSpot
  2. ActiveCampaign
  3. Mailchimp
  4. Adobe Marketo Engage
  5. Klaviyo
  6. Customer.io
  7. Brevo
  8. Pardot
  9. Iterable
  10. Omnisend

76% with consensus · 86% self-consistent

Mistral Large 4

  1. HubSpot
  2. Adobe Marketo Engage
  3. ActiveCampaign
  4. Pardot
  5. Salesforce Marketing Cloud
  6. Mailchimp
  7. Oracle Eloqua
  8. Klaviyo
  9. Braze
  10. SharpSpring

93% with consensus · 83% self-consistent

Nemotron 3 Ultra

  1. HubSpot
  2. Adobe Marketo Engage
  3. ActiveCampaign
  4. Pardot
  5. Klaviyo
  6. Braze
  7. Customer.io
  8. Iterable
  9. Mailchimp
  10. Brevo

92% with consensus · 90% self-consistent

Who agrees with whom

Overlap between two models' lists, weighted toward the top · 100 means identical · Color runs from 66 (lightest) to 93 (darkest)

Claude Haiku 5.5GPT-6 LunaGemini 4 ArgonQwen 3.8 FlashDeepSeek V4 ProGLM-5.3Kimi K3MiniMax M3Mistral Large 4Nemotron 3 Ultra
Claude Haiku 5.5776976877679679384
GPT-6 Luna778867769073827888
Gemini 4 Argon698867738269837278
Qwen 3.8 Flash766767826788697666
DeepSeek V4 Pro877673827677789081
GLM-5.3769082677670787883
Kimi K3797369887770727772
MiniMax M3678283697878726976
Mistral Large 4937872769078776986
Nemotron 3 Ultra848878668183727686